Samsung in Panic Mode as New Phones No Longer Impress

Samsung’s new smartphones no longer impress, with the company’s latest-generation flagships dropping to sales levels substantially below the ones reached by predecessors.

Living proof is the Galaxy S9, which according to analysts can’t match market expectations and sales figures recorded by the Galaxy S8. This is even more worrying, as the Galaxy S8 itself failed to sell as many units as the Galaxy S7.

Specifics aren’t available, but it’s believed that the last truly successful model launched by Samsung was the Galaxy S4, which set a new record of 80 million sold units. The Galaxy S7, however, sold well as well, but the market performance dropped gradually since then and is projected to continue going down in the coming months.

The next Samsung model to see daylight is the Note 9 due in August but given the small number of changes as compared to the previous version, it’s unlikely to sell in high volumes. The Galaxy S9 itself was based on a similar approach, and i... (read more)

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