Why Microsoft’s Surface Go Isn’t an Apple iPad Killer

Earlier this month, Microsoft took the wraps off its smallest, cheapest, and lightest Surface model to date, a new device that the company launched to help expand its hardware portfolio and at the same time, offer customers more choices in terms of devices.

Technically, until now Microsoft has been all about premium models. The Surface Pro, which was the cheapest model that the company was selling before the newly-launched Surface Go, was available from $799 in the base configuration.

Needless to say, it wasn’t a device that everyone would buy, not because they wouldn’t like it, but because it was a pricey option that forced most of them to look somewhere else.

This approach actually made sense. Microsoft has always been the pioneer of new product categories, like the 2-in-1 form factor, choosing to focus exclusively on premium devices. Its partners, on the other hand, were responsible for expanding these categories with models of all sizes and prices.

The $399 S... (read more)

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