Is Microsoft Doing the Right Thing by Killing Off the Surface Phone Dream?

It’s official now: the Surface Phone has been nothing than a dream that’d never come true, as Microsoft has no intention to launch a new mobile phone.

Panos Panay, the head of devices at Microsoft, confirmed that a Surface Phone isn’t part of the company’s hardware vision for the reason that makes total sense: launching a regular phone at this point would produce no substantial gain in terms of revenue for the company, as customers already have a wide range of devices to choose from at this point.

Basically, Panay says that Microsoft wants to stick with the approach that the company used in the past and which proved successful: invent new product categories and be the pioneer of new form factors. This means a traditional phone, like the Surface Pen, doesn’t make any sense.

Speaking about the new form factors that the company envisions in the long t... (read more)

from Softpedia News / Global https://ift.tt/2JqVS71