iPhone Supercycle Unlikely This Year, Strong Sales Expected Anyway

The upcoming iPhone generation launching in September is unlikely to generate a supercycle, but on the other hand, the trio should contribute to strong sales for Apple.

This is what Citigroup analyst Jim Suva recently said in a note to clients, explaining that iPhone is expected to post single-digit growth this year.

Apple is projected to launch three different iPhone models this year, one of which would be equipped with an LCD panel specifically to sell at a lower price. According to previous analyst forecasts, the device could hit the market at a price range of approximately $700. It may lack features like a dual-camera system and 3D Touch.

“While iPhone X demand expectations have been tempered, we believe 2H18 lineup could spur demand given the differentiation in the higher end OLED models versus the LCD models and consumers becom... (read more)

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